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And her beauty hacks are—surprisingly—just as simple. As a former MAC makeup artist, Alissa knows how to drum up a show-stopping makeup look. She’s best known on YouTube for recreating iconic movie star beats, plus giving her trustworthy evaluation of buzzy new products and types. She’s at all times on prime of the most recent beauty launches like Covergirl’s new clear mascara formulation, and works with the industry’s most in-demand consultants, including Sir John.