DAZN announced a new subscription tier that lets fans watch the entire Serie A season for €19.99 a month, but only on a smartphone.
Mobile‑only access comes with clear limits
The Full Mobile plan unlocks every match and the broader sports lineup, yet it restricts playback to Android or iOS phones. Tablets, laptops, desktop computers, Smart TVs and dedicated streaming boxes are excluded. Even casting the phone screen to a larger display, such as a TV, is blocked by the service.
For viewers who prefer a bigger screen, the restriction means a separate subscription is required. The plan’s design suggests the company is targeting users who spend most of their time on handheld devices, perhaps commuters or younger audiences.
Because the offer is month‑to‑month, subscribers can cancel at any time without penalty. That flexibility may appeal to fans who only want to follow their team during a short stretch of the league.
How Full Mobile stacks up against other DAZN packages
The service still sells the MyClubPass at €29.99 per month, locked in for a twelve‑month term. That tier limits viewing to the matches of a single club, which can be useful for supporters who don’t need the full league schedule.
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The broader Full and Full Family plans start at €36.99 per month for a year. Both grant access on all devices, while the Family option allows simultaneous streaming on two home networks, and the standard Full plan permits only one.
Full Mobile – €19.99/month, phone only; MyClubPass – €29.99/month, one‑team only, annual contract; Full – €36.99/month, all devices, one home network, annual; Full Family – the same price, all devices, two home networks, annual.
The cheapest option is the phone‑only plan.
These tiers create a price gradient tied to device flexibility and contract length. The mobile‑only plan costs less, but it comes with the most constraints.
Fans who already own a compatible smartphone will find the entry price attractive, especially if they are willing to forgo larger displays. The ability to cancel without a long‑term commitment adds a safety net for those uncertain about the league’s competitiveness or their own viewing habits.
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Critics might argue that limiting the service to a single device type reduces overall value, particularly for households with shared screens. However, higher‑priced plans that include full device support give consumers clear alternatives.
The company’s rights to broadcast Serie A run through 2029, so it expects to retain a steady revenue stream from the league. The new tier could be a way to monetize a segment of the market that previously relied on free or lower‑cost options, such as unofficial streams or highlights.
For those who decide the mobile plan isn’t enough, the MyClubPass offers a middle ground: a single‑team focus at a modest price increase, though it locks users into a year‑long agreement. The Full and Full Family tiers remain the most complete, covering all devices and allowing family members to watch on separate networks.
In practice, a subscriber might start with Full Mobile to test the service, then upgrade if they miss the ability to watch on a TV. The month‑to‑month structure makes that transition straightforward.
Overall, the new pricing structure gives Italian football fans a range of choices, from the ultra‑budget phone‑only option to full‑household coverage, each with its own trade‑offs.
